01 β€’ Home 02 β€’ Interests 03 β€’ Beyond Academics 04 β€’ The Pet 05 β€’ Our Story & Pricing 06 β€’ @stitchandl00p (Brand) β†— 07 β€’ @eden._.archives (Personal) β†—
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Eden Williams
University & Degree

CHRIST (Deemed to be University), Bengaluru β€’ B.Com (Hons)

Focus & Venture

Marketing & Strategy β€’ Founder, Stitch & Loop

CORE INTERESTS & DRIVE
01

Marketing & Brand Strategy

Communications, public relations, and building brand experiences that resonate

02

Campaign Leadership & Promotions

Promotions Head for BidWave & Design Subhead for Wall Street Society

03

Founder of Stitch & Loop

Artisan crochet venture β€” managing branding, product design, and client engagement

04

AI & Emerging Tech in Business

Harnessing AI to simplify workflows, unlock creativity, and innovate in modern marketing

OUTSIDE ACADEMICS

Bringing Ideas to Life Through Craft & Innovation

01 / STITCH & LOOP

Handmade Crochet Studio

Running my own creative venture β€” handcrafting bespoke pieces, styling social content, and understanding customer needs.

02 / WORKFLOWS & AI

Exploring Emerging Tech

Diving into modern AI tools to streamline everyday workflows, brainstorm fresh concepts, and connect tech with storytelling.

03 / CAPS & COMMUNITY

Learning Beyond the Classroom

Marketing & PR with CAPS, collaborating with forward-thinking teams, and solving creative challenges.

STUDIO COMPANION

Meet My
Adopted Parrot 🦜

During any crochet session or study break, my feathered companion makes his entrance!

Adopted Best Friend: Rescued and welcomed home, bringing vibrant joy and companionship to every day.

Stitch & Loop Supervisor: Loves perching right beside the yarn spools, carefully inspecting each loop I hook.

Studio Quality Control: Gives cheerful chirps of approval whenever new colorful yarns are unboxed!

β€œBalancing commerce, branding, and crochet β€” with my adopted parrot as my trusted creative companion.”