About Eden Williams
Marketer, creative strategist, and founder of Stitch & Loop. Bridging business acumen with tactile handcrafted artistry in Bengaluru.
Crafting Narrative, Leading Campaigns & Weaving Connections
I am currently pursuing my B.Com (Honours) at CHRIST (Deemed to be University), Bengaluru. My academic and creative journey is shaped by a dual passion: strategic commercial thinking and hands-on creative execution.
Whether spearheading promotional campaigns for campus business fests or hooking intricate custom crochet orders for clients, I believe genuine resonance comes from authenticity, attention to detail, and human connection.
Meet Pickles 🦜 — The Adopted Parrot
Adopted and lovingly rescued, Pickles is the official heart of the Stitch & Loop studio. Whether perched right beside the pastel cotton skeins during afternoon crochet sessions or keeping me company through late-night university assignments, Pickles inspects each stitch with curiosity and gives cheerful chirps of approval whenever a new box of yarn is opened!
Where Strategy Meets Action
Founder & Artisan
Stitch & Loop • 2020 – PresentBootstrapped from a lockdown curiosity into a functioning studio. Managing product design, pricing models, unboxing experiences, social branding, and direct customer fulfillment.
Promotions Head & Design Subhead
BidWave & Wall Street SocietySpearheading campus-wide promotional strategies, visual identities, digital collateral, and engagement initiatives for prominent collegiate events and societies.
Marketing & PR Associate
CAPS (CHRIST University)Collaborating on student development programs, student outreach, creative campaigns, and bridging student needs with professional development resources.